Smart fashion, good life - the 22nd Ningbo International Fashion Festival opens a new journey of fashion
On the morning of October 18th, the 22nd Ningbo International Fashion Festival was grandly opened at the Ningbo International Convention and Exhibition Center. As the annual fashion industry event, this year’s Ningbo International Fashion Festival was launched with the theme of “Ningbo Dressing and Make-up in the World”. “Intelligent creation of a new era, innovation and the future” is the main line, which fully demonstrates the new concepts, new trends, new technologies and new prospects of the development of the garment industry, promotes the new era of smart manufacturing in the garment industry, and opens up a new future for the high-quality development of the garment industry.
During the four-day period, 11 overseas countries and regions including the United States, Britain, Poland, Russia, Italy, France, and South Korea were gathered in the 60,000-square-meter six-story pavilion and the Cultural Center Science and Technology Center. And 265 companies in 16 cities above the prefecture level, 300 brands, held a number of fashion release shows, economic and trade forums and the whole industry chain docking activities, showing the power of clothing in Ningbo and even China, showing a unique charm Fashion feast.
Zheng Jiejie, deputy secretary of the Zhejiang Provincial Party Committee, secretary of the Ningbo Municipal Party Committee, deputy secretary of the Ningbo Municipal Party Committee, mayor Yan Dongyao, former deputy director of the AQSIQ, chairman of the China Brand Construction Promotion Association, Liu average, and Cao Xuejun, deputy director of the Consumer Products Division of the Ministry of Industry and Information Technology, Xinhua News Agency Cheng Xiaoling, deputy general manager of the general manager's office, Xu Yingxin, vice president of the China National Textile and Apparel Council, Fu Yuehong, vice president of the China Business Federation, Shi Huifang, member of the Standing Committee of Ningbo Municipal Committee, and member of the Standing Committee of Ningbo Municipal Committee, deputy mayor Chen Zhongchao, Ningbo Municipal People's Congress Standing Committee Deputy Director Hu Yudun, Vice Chairman of the Ningbo Municipal CPPCC Chen Anping, member of the Ningbo Municipal Party Committee Chen Bingrong, member of the Ningbo Municipal Party Committee, Secretary General, Party Secretary Party Secretary Zhang Liangcai and representatives of many exhibitors and merchants attended the opening ceremony. The opening ceremony was presided over by Vice Mayor Chen Zhongchao. Vice President Xu Yingxin delivered a speech on behalf of the China Textile Industry Federation. Deputy Director Cao Xuejun delivered a speech on behalf of the Consumer Products Division of the Ministry of Industry and Information Technology. Mayor Dong Dongyao delivered a speech on behalf of the Ningbo Municipal Government.
As the music of the agitation sounded, Mr. Zheng Jiejie, Secretary of Ningbo Municipal Party Committee, and Sheng Jingsheng, Chairman of Luomeng Group, Ma Qihua, CEO of Youngor Garment Holdings Co., Ltd., Pan Yiliang, Member of Fashion Art Committee of China Fashion Designers Association, and employees of Mawei (China) Co., Ltd. On behalf of Li Yanfei, the putter was unveiled for this year's clothing festival.
After the opening ceremony, the leaders and guests went to the pavilions for a tour, and visited Youngor, Romon, Mawei, Apple, Fahan, Ai Mei, Shang Impression, Dan Keyun, Mai Zhonglin, and Aifabe. , Jiale, Soco, St. Ruis, Shupu and other corporate booths and Guizhou pavilion, fabric trends release and other exhibition areas, dialogue leaders, in-depth understanding of the development of various brands, and the intuitive response to the industry situation. In detail, the company asked about product development, brand innovation, market development, etc., encouraged enterprises to take the lead in the transformation, actively meet the new era of intelligent manufacturing, strengthen brand building, promote the revitalization of traditional industries, and promote the high-quality development of Ningbo clothing industry.
Smart fashion brand enterprise technology blessing
As one of the largest and most influential fashion events in the industry, this year's Fashion Festival has attracted more than 100 well-known brands from home and abroad. Younger brands such as Youngor, Romon, Mawei and so on are dazzling. Each brand brings a brand culture feast to the audience with diverse creative displays and rich cultural connotations. The exhibition also attracted more than 20 international brands from 11 countries and regions including the UK, Germany, Italy and Korea. The Ningbo Fashion Festival has established a bridge of communication and led international brands to successfully enter the Chinese market.
The highlights of the participating brands are various, and the booth design has its own characteristics. The hotspots of the industry, such as consumption upgrade, personalized customization, Internet+, health and environmental protection, cultural creativity, intelligent manufacturing, and model innovation, all run through the various brands. Youngor is a high-end brand that advocates green and healthy Hanma family. The whole exhibition hall is full of antique charm, which makes the high-tech products of Hanma and Chinese traditional culture perfectly combined. Luomen creates a strong nostalgia. Wind - retro posters, old-fashioned cars, phonographs and other sets of people are traced back to the beaches of the Republic of China. Different series of classic suits are displayed in different periods, and life is interpreted by clothing. The 40 years of wind and rain are concentrated in this space of meteorology. Among them, Ma Wei has brought a lot of new technology blessings, such as aromatic home clothes, tea carbon thermal underwear and so on. The Apple booth is like a huge space capsule, showing the Epson clothing that was developed in cooperation with China Aerospace. It opened the first place in the smart health of clothing. The colorful booths in the southwest of Guizhou Ink are particularly eye-catching. At the same time of the unique costumes, the three costumed Miao and Buyi embroidered women also focused on embroidery at the booth, showing extraordinary skills and attracting attention. The Aifabei booth was full of childlike interest, red minibus, tent, grass, and created A carefree world of innocence; Zhishang International Apparel Industry Park presents some achievements in the brand incubation of the park, such as Baihe, which focuses on cotton and linen household life products, with original IP violent bears, letters, lines and other design elements. B-bax street fashion. In the 2019/2020 surface accessories trend display area, each fabric has a matching two-dimensional code logo, and only the mobile phone scan can obtain the composition and information, manufacturer and contact information of the corresponding fabric.
The newly-built 2018 smart equipment exhibition is star-studded. In view of the huge demand of garment machinery and smart equipment manufacturers in the background of garment industry 4.0 and industrial strong city and intelligent industry development, many garment equipment manufacturers have participated in the exhibition: both Fushan Automation, Shupu Electromechanical, Lingzhi Intelligent Technology, Lejiang Sewing Machine and other well-known domestic clothing intelligent equipment companies; also has the creative information technology and the largest variety of cutting equipment manufacturer Esman, which is dedicated to the development of the clothing customization system "Clothing Step" project. The use of environmentally friendly and recyclable new materials to create a recycling and sharing lease of the small elephant home technology, has reached a cooperation with Jingdong, Tang Lion; on-site also set up a smart factory case demonstration area, the exhibition area led by China Smart Sewing Factory Technical Service Alliance The exhibition distinguishes four production lines, including the shoe-making area, the denim area, the clothing area, and the custom-made area, and comprehensively displays the intelligent manufacturing solutions in the four major areas of sewing. At the same time, some of the alliance's solutions at garment factories around the country will also be on display. In addition, there are intelligent manufacturing experts in the exhibition area. They jointly built an intelligent intelligent innovation alliance exhibition area, showing a number of industry-leading technologies such as stand-alone automation, industrial sewing automation, digital printing inkjet, and providing system solutions to meet the intelligent needs of apparel enterprises.
During the exhibition, in addition to the wonderful static display, the special release show of domestic and foreign brands and the special release of domestic and foreign designers will be staged at the exhibition hall on the 1st floor of the Cultural Square Research Center. Today, the outstanding teachers and students of the two famous domestic costume schools, such as Lu Xun Academy of Fine Arts and Zhejiang Textile and Apparel Vocational and Technical College, and the ESBACK brand of women's wear have been released. Tonight, the finals of the 2nd China International (Ningbo) Youth College Fashion Design Competition will be staged.
In the following three days, China's top ten designer Gong Hangyu will bring the Hess Muxiang release show; Italian custom suit brand WILLI.W will be jointly released with Gaoding wedding Saling and Goddess House; Chinese translation (Zhejiang Shi Large designer women's brand), Simbana (children's wear), Didi deer (children's wear), JOJO (children's wear), national children's wear design and development center and UNCMC (China Children's Model Education System) and many other brands will also take turns to perform A special show tour; this fashion-forward visual feast will use the most beautiful sensory experience to spy on the market trend through the show.
Frontier Forum | Thinking about new trends in the industry
This year's Fashion Festival will host 3 professional forums and multiple industry docking events. Including the 4th China Men's Wear Summit Forum, the 4th China Garment Smart Manufacturing Forum, 2018 China's "Apparel Industry + Internet" Forum and Matchmaking Meeting.
In addition, a number of sessions, targeted new product introductions, and buyer conferences will be held. Docking activities such as talent services. Including the company's new products and cooperation projects, the world's first launch event, clothing talent supply and demand matchmaking, 100 designers into the clothing festival docking activities.
The British Gaoding Alliance will hold the China-UK Gaoding Industrial Cooperation Matchmaking Conference and the establishment ceremony of the British High-Definition Alliance (China) Center. Guizhou will hold the Southwestern Textile and Garment Industry Promotion Conference, and Youngor will hold the Hanma Family LIFE Future Life Conference. St. Reith will hold a new product launch conference for data integration and IoT smart management enterprise founders. Aifabei will hold a conference on “Beautiful New Discovery of Xiao Ai Xiaoyou”, and the Animation Association will hold an animation licensing and apparel industry integration forum.