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How does the women's brand JNBY's WeChat public account lead the fashion circle?

Time: 2017-06-14 17:36:51

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Recently, the WeChat public number of the group's brand JNBY ranked first in China's top ten women's WeChat public rankings.

Recently, the WeChat public number of the group's brand JNBY ranked first in China's top ten women's WeChat public rankings. The reporter checked the JNBY WeChat public number and learned that JNBY pays attention to the setting of the content in the creation of the content, and combines the art of travel, photography, food, architecture and so on to show the attitude of the people around them to fashion literature and art.


It is understood that at present, the first WeChat content that can be seen on the JNBY service number was sent on February 17, 2013. At the beginning, JNBY created a "Weekly Featured" column, which was pushed weekly. The content is mainly offline. Promote new products.


In August of the same year, the new headline column, JNBY x VICE, was added to find a variety of representative photographers, such as land photographers, to shoot for JNBY and to convey the photographer’s attitude towards clothing. Promote the brand. In addition, new columns such as [New / Style], [Food / Summer], [New / Show], [Shadow / People], [cover / pick], etc. have been added, and the article has begun to be implanted with more soft films such as movies. Food, characters and other content, but the specific content is relatively simple, generally based on graphic, abstract, brief introduction and other information.


Since 2014, the WeChat public account can see the number of readings. In this year, JNBY created a “where're we living” column, inviting some freelance writers to start writing their stories about creation, travel, ideals, etc. The first time there was a significant increase. Later, the reorganization of "JNBY/2014 Autumn", theater, hermits, etc., began to interpret new products from the professional perspectives of crafts, materials, styles, etc.


In 2015, JNBY WeChat Mall was launched. This year, JNBY will link the copywriting with the mall in the content. The language style is more and more Internet-oriented. For example, Duang! 30 free eggs waiting for you to grab ~, HI Morning! JNBY summer shopping (shopping) commotion and so on.


In 2016, I joined the radio section. The content is mainly to invite people to interpret fashion trends, styles, etc., and in this year, directly use the coupons, prize interactions, holiday sachets, vouchers, red envelopes and other promotional information. increase.


In the form of carrying content, the texture of the picture is more important, mainly in the form of graphics, and later added animation, video and audio.


In addition, the reporter did not see the contents of the previously popular H5 form in the JNBY service number.


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